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How to build meaningful connections with your customers and inspire loyalty online?

Small business owners who are often time and resource-starved can lose sight of the bigger picture and connect with their customer only at the point of sale. This approach affects not only the sales and profitability of your product but also your brand value and loyalty in the mind of the customer. Having a loyal customer base either through your website, social media, or community platforms delivers several long-term benefits like – better conversion rates, higher ROI, and lower levels of transaction friction.

Non-Tech founder survival kit

Is a background in tech indispensable for a Tech startup founder? At the risk of sounding cheesy - your passion and belief are critical to your success rather than coding skills. While having a tech background is advantageous, it is not a must-have qualification, nor...